Have a talent or passion for cleaning that you want to put to good use? If so, you might want to start your own cleaning business. You can set your work schedule and make great money along the way, but you have to follow the right steps to ensure your success. This guide shows you how to start a fun, flexible, and most importantly profitable, home based businessin the cleaning industry.
Step 1 – Determine if a Cleaning Business Is Right for You
Before you actually start a cleaning business from home, ask yourself the following questions:
Is there a demand for cleaning services in my area?
What kind of cleaning do I want to do? (carpet cleaning, window cleaning, housekeeping, etc.)
What training or licensing requirementswill I need to meet before starting my business?
How much money do I have to invest in a cleaning business?
Professional grade carpet cleaning equipment can be expensive, to the tune of $10,000+ for a single machine. If you do not have that much money to invest at this time, you may want to start as a basic house cleaner and save for a bigger venture in the future. There’s more competition for this type of work (due to the low barriers to entry), but you can still find plenty of clients to help you pay your bills. Assess your goals, skills, and financial options to determine if this is the right move for you.
Step 2 – Decide If You Want to Franchise
Owning a franchise cleaning business means that you will work under an existing cleaning company while still maintaining the basic rights of being a business owner. You will have to pay the company to use their brand, equipment, vehicles, and more, but you will have an instant sales advantage working under a brand people already know, like and trust.
Franchises cost more money to start, usually between $5,000 and $100,000, but they are worth investing in if you want quick results from the start.
Step 3 – Get Prepared for Work
Once you have a plan in place for your cleaning business, you need to sure you have the licenses, equipment, and insurance necessary to run your business from home (these vary from state to state).
There are no minimum entry standards for most types of cleaning in Australia, however there are nationally recognised qualifications which help you ‘stand out from the crowd’ and will provide you with both the cleaning and business skills you need to operate a professional business.
Make sure you invest in a public liability insurance policy for the business (usually a minimum of $5 million, however commercial / government contracts may require up to $20 million), and consider registering yourself as a limited liability company. This will give you more credibility than just saying. “Hey, I’m Barb the cleaning lady.”
Step 4 – Market Your New Cleaning Business
Strong marketing is the key to early-on success in a business, no matter what that business might be. Establish a name for your business that people will easily connect with, unless you are operating under a franchise. Feel free to make uniforms for you and your workers to wear on the job so people recognise who you are from the start. You may even want to vinyl wrap your car with your business logo for additional promotion.
Beyond all of the basics, you can use these techniques to market your cleaning business:
- Build a basic website for your business, which you can do for free through many venues online. Show off your services and personal story there so people on the web can connect with you.
- Tell your friends and family about your new business so they can spread the word in your community.
- Advertise through free online classifieds or paid classifieds in the newspaper. You may also pay to advertise through Google Adwordsto make your website show up for other people while they are browsing online.
- Pass out flyers and hang posters in your community.
- Talk to property management companies, real estate agents, and moving companies to see if they are willing to team up with you. You can benefit from their existing customer base, and they can offer your services to their clients to make their business even more desirable. Everyone wins!
Step 5 – Work out Your Finances to Ensure Success
Educate yourself about the taxation laws for self-employment in your area so you can put away the right amount of money early on. Save any extra money you make to invest in growing your business in the future, and continue building your clientele as you go.
With the right amount of planning and promotion, you are sure to be a success in your home cleaning business.
Thanks to Tom White of TrustedCleaner.com.au for this article