If you’re at the start of your career as a work at home mum, you may find that you don’t have the budget for expensive marketing or promotional activities, which is of course, completely understandable. Or, you may find that your just not sure of ways you can promote your online business.

Here’s 3 ways you can promote your online business today easily, without spending a fortune.

#1: Local search engine listings

The very first thing you need to do is to get listed on Google My Business and/or Bing Places for Business.

The process is the same for both and it is easy and free to do, and it means that your online business will be listed in relevant searches and displayed on Google Maps.

If you delve into the services offered by Google My Business you will find a whole host of other free promotional activities available, including setting up a website, uploading photos, and publishing news stories.

#2: Look to the big socials

Without a doubt, social media as a marketing channel has evolved from a platform solely for connected with friends and family. It  is now an opportunity to effectively reach your target audience, regardless of their location.

Facebook is the biggest of all and it pays to have a business page posting regular and relevant information about your product and/or service. Join business-related groups for further opportunities to promote your business free of charge. If you are a complete Faceboook newbie, consider this article on marketing your business through a Facebook page.

If you rely on stunning imagery to promote your product, creating free accounts on Instagram and Pinterest will be beneficial. Do some quick research on the power of hashtags, and pins and boards to create a following or interest in your product.

If your target market are professionals or corporates, consider creating a LinkedIn profile. It takes minutes and can be used in conjunction with an effective content marketing strategy to promote yourself and your business.

#3: Focus on your website

There are many free options available when it comes to creating a website – consider Google My Business and Wix which offer free website builders.

You will need to invest in your domain name and a hosting package, which are essential, but affordable. For Australian providers consider GoDaddy or Crazy Domains.

Websites are designed to house a range of information and images about your product. If you’re unsure on the basics, a quick Google search will tell you what to include in your site map.

When it comes to promoting your product on your website you can do this a number of ways, but by far the easiest and most popular way is to create a blog.

Once you write a blog post make sure you promote it through your social channels, email it to your list, or add it to your advertising campaigns to make sure that you generate traffic. Otherwise, what’s the point?

Promoting your online business doesn’t need to be difficult

You will see success when you actively and persistently promote your business. Finding ways you can promote your online business is essential. It does take time but managing your marketing activities are part and parcel of running your own business.

Find a time management system that works for you and stick to your promotional plan and you will start to see results.

If you’re struggling to keep up or you honestly don’t know where to start, consider grabbing a copy of our e-book: Earn Extra Money Online where we cover everything you need to know to start making money online.