Select Page

“Hi, what do you do?”

This is a question that we are all familiar with. When you start out with your own small business, you’ll become increasingly aware of how much your own personality is involved and how much your own identity can potentially be transformed.

In many ways we are defined by our surroundings and the context that we exist in. Work is a major part of our individual identity; When you start a new business, your context is entirely changed and it is down to you to define the terms, the environment and the outward and inward perception of ‘what you do’. In short, you will be reconstructing your professional identity.

If your aim is to commence a new chapter in your professional life then you have to accept that the comforts of ‘known & accepted’ things are gone – your identity being one of them.

In my own situation; starting a new business coincided with me becoming pregnant at age 40, and living in the Blue Mountains, quite isolated  – quite a change!

Where I had come from; my career was very well regarded and I was known to be a good worker.  When we rocked up in our mountain side suburb, my profile took on a somewhat different appearance; I had bad eyes as a result of doing some obscure job on a computer.

Years on I still do that obscure job on a computer but I also do other things (so my eyes are now quite bad). I’m still me, but just a slightly more evolved me. It’s easy when you just ‘lean in to it’ and learn not to take things too much to heart, but it does take a while to get your ego to settle down to its new surroundings.

As well as the responsibility to your clients you have a responsibility to yourself and what you are doing all this for. It’s important to keep sight of your vision & stay true to it. Hopefully, you’ll have your leisure time with which to enjoy the benefits of your new life but you also need to enjoy the time you’re putting in at work too. You need to feel good about the work you’re doing, the immediate environment that you are working in and you need to like the overall package that you are presenting to the world.

When you start a new business you go through an inevitable amount of reinvention, just as you do whenever you change jobs, schools or relationships.

Enjoy the new environment you find yourself in but, importantly, make sure that you like the ‘you’ that exists in it.

keep your home business safe
WAHM’s: Is Your Home Business Safe From These Common Threats?

Have you ever thought how safe your house is? When your...

how to turn your blog into a business
A Blog Could Become Your Business: Here’s How!

If you’ve been thinking about working from home for a while...

Best business books for mums
The Best Business Books for Mums (or Anyone)

Whether you’re just starting out in business or have been doing...

aspects of a good website
3 Aspects of a Good Website

Many people are keen to make an extra income from blogging,...

keep your home business safe
WAHM’s: Is Your Home Business Safe From These Common Threats?

Have you ever thought how safe your house is? When your...

how to turn your blog into a business
A Blog Could Become Your Business: Here’s How!

If you’ve been thinking about working from home for a while...

Resources for business
Resources For Business – A Guide To Setting Up your WAHM Business

Gettin the most out of a phone interview
Getting the most out of a phone interview

Getting past a telephone interview is a skill of its very...

Master's Degrees Could Boost Your Career
These Master’s Degrees Could Boost Your Career

One of the hardest things about returning to work after maternity...

christmas gift guide
Christmas Gift Guide

Family holiday
Great Family things to do on the Gold Coast, without stepping foot in a Theme Park

Thinking of taking the family on a trip away? If the...

getting fit with a baby
Getting Fit With A Baby

If you have recently had a little baby, you are likely...

Get the first 3 chapters of our eBook, Earn Extra Money Online!
You'll also be signed up to our mailing list for News, offers, events and more! But please check out our Privacy policy before signing up.
We respect your privacy. We do not give your email to anyone, ever.