The Wine Collective
With over 70 years of combined history, The Wine Collective is born out of the recent merger between The Wine Society, Australia’s oldest wine club founded in 1946, and the Online Liquor Group, one of Australia’s fastest growing independent online retail groups.
Over the last 73 years, The Wine Society has introducing tens of thousands of Australians to wine and helped grow and nurture hundreds of boutique wineries through its regular wine plans and personal wine advisor service.
Cracka Wines and Wine Growers Direct are digital pioneers, famous for offering customers exceptional deals on wines from Australia and around the world.
Together we have formed The Wine Collective – blending together the best of both worlds combining The Wine Society’s history with the digital spirit of Cracka wines.
With The Wine Collective we bring together authentic wines from genuine small-medium sized producers with a drive for amazing deals all served up on an industry leading digital platform.