An army of London mothers are sharing their funny, filthy and unfiltered take on parenting on vlogs and blogs

A new wave of mum bloggers and vloggers have managed to push out a tiny human without expelling their sense of humour and are changing the parenting social media scenery. Instamums are forging exciting careers more easily combined with childcare but leaving the old self-indulgent mum-blogs in the nappy bin.

Lucy Tobin  writes baby blog Run Out of Womb, follow her on Twitter @lucytobin

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Instamums: meet the Londoners turning parenting into social media gold

After you’ve debated live-tweeting during the birth and grappled with whether to filter your newborn Instagram pic with Valencia or Mayfair, becoming a parent in the social media age could swiftly descend into bore-ville.

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