Influential Business Writing – drafting and editing to maximise impact

CMA Learning can help you to communicate more purposefully and persuasively in writing.

Why choose this program?

Technology is a wonderful thing – and yet our reliance on email and other forms of written communication has led to inefficiency and information overload.

Our Influential Business Writing program aims to cut through the clutter and provide you with a simple, effective framework for structuring your written communication. It could be used for anything from a short email asking a colleague to provide some information for reporting purposes to a complex business case requesting a board to approve the expenditure of a significant sum of money – and everything in between.

What are the benefits of doing this program?

This program will enable you to:

  • structure your written communication to maximise their persuasive impact
  • write in a way that promotes a desired action, rather than confusion or indifference
  • increase awareness about how your writing style may be perceived by others
  • adapt your written communication depending on the audience, circumstances and objectives
  • build your working relationships with key stakeholders
  • improve productivity by reducing the time taken to draft emails and documents
  • reduce time wasted in editing or re-writing documents

Influential Business Writing provides a structure and the tools for me to enhance my expression.”

Hiep, Financial Analyst – VicRoads

Would you like to know more? Head to the CMA Learning website, phone 1300 765 770 or email info@cmalearning.com.au

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