With more than 150 careers under her belt, Barbie has never been afraid to try new things. When the original fashion doll started out in 1959, her early roles were the broadest stereotypes possible: model, ballerina, flight attendant, candy striper, nurse. In the decades that followed, however, she’s been everything from a surgeon to a NASCAR driver, a paleontologist to a computer engineer and even a presidential candidate.
Now, she’s taking on a new job that will sound awfully familiar to anyone in Silicon Valley (the place or the show): entrepreneur.
Entrepreneur Barbie—whose accessories include a smartphone and tablet, but no phablet—goes on sale today at Amazon, as well as wider retailers this August. The doll’s marketing backstory explains that she has partnered with eight female entrepreneurs, who serve as her “Chief Inspirational Officers