Case Study Name: Gemma Holt
Business: Arlo & Co
Income generation strategy: Producing and selling custom made interior decor and gifts online
Key success metrics: 52,500 Instagram followers and counting
Melbourne mum Gemma Holt’s online business Arlo & Co is booming.
Arlo & Co sells unique made to order interior decor. In one year Arlo & Co has gone from just a concept to a very successful online business. Central to this has been Gemma’s highly effective Instagram marketing strategy. Arlo & Co has gained more than 50,000 Instagram followers in just over a year. This number continues to grow rapidly.
In this case study we’re going to look at how Gemma grew a booming online business through mastering Instagram.