These days, businesses are usually split into two camps: “real world” businesses, and “online” businesses. But which real-world business doesn’t also have an online presence? They all do. So maybe there’s something to be said for taking your “online only” business to the streets, both literally and figuratively. In so doing, you’ll be creating better bonds with your customers, finding new ways to market your products and services, and, yes, even have more fun! Below, we take a look at four ways you can do this.
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Real Life Materials
Most of your marketing will be online. You’ll have social media accounts, send promotional emails, and use organic and paid advertising. But that doesn’t mean you should discount the good old “old-fashioned” forms of marketing too. There’s still power in fliers, branded freebies, and the like. Of course, if you’re going to take this approach, then you need to think carefully about your approach. A lot of businesses lose money because they don’t think about who they’re targeting, and, as such, they’re effectively shouting into the wind. Have a think about who you’re trying to reach, and make sure your materials are getting to those people.
Pop Up Information
A fun and exciting way to promote your band is to hit the streets with a pop-up stand. Outdoor promotions are effective because they help you to attract passersby, people who otherwise might not be in a position to learn anything about your business. And because there’s only one set “cost” – as in, you’re not paying for every person you target, as you do when you send promotional items – it’s a cost-effective way to get the word out about your company. The nature of the pop up will depend on the type of business you have If you provide a service, it’ll be about information; if you sell products, you can showcase your goods, and even sell them there on the street!
Hosting an Event
What better way to thank your existing customers and entice new ones than by hosting an event? These are heaps of fun and can help your business to grow in a number of ways. For starters, you’ll be strengthening your relationship with your existing customers. You’ll also be putting your company branding front and center of people who may become customers later on down the line. Try to find an event type that is keeping with your branding; if you’re young and cool, then something music related would be good. If you’re traditional and serious, a more classy affair is recommended.
Attending Trade Shows
One of the best ways to grab extra attention for your business is to attend a trade show. This will take you out of your home office and into the real world, allowing you to connect with similar businesses Aside from just showcasing what you’re all about, you can also learn a thing or two by seeing how other people are marketing and running their businesses – an essential part of moving your company forward.
