DEAR BRIDEE:  I have done all the behind-the-scenes work, and I have started my own skin care business. I totally changed my life, went to TAFE  last year, continue to educate myself, borrowed money, bought equipment and product. I rented a small room and opened for business March 1. I am having extreme difficulty promoting my business. How do I get over my fear? I keep thinking I've done the hard part, now enjoy. - Morgan

The hard part has really just begun. It's also the most exciting part too. You've got to be great at your skin-care services and a great businesswoman, too. Word of mouth is the most powerful way to build your business. You have to go where potential customers go. For example, can you trade promotions with local boutiques: You promote their stores and sales and they promote your business.

Maybe you can go into several popular boutiques to ask them to provide a bonus to their customers: For anyone who spends over $100, she receives a coupon for a discount from your shop. Provide gift certificates to charity raffles to spread the word about your services. Pitch your story to the local media and become an expert on skin-care regimens. Tell each customer that if she gets you five successful referrals, she'll receive a bonus treatment at no cost. You can also connect with networking groups and business mums networks in your area to get more in-depth ideas for marketing and promotions. Good luck!

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